The travel industry is gaining momentum! International tourism closed 2023 at 88% of pre-pandemic levels. However, with imminent changes such as the gradual phasing out of third-party cookies, the Commissions (per Stay) and (per Conversion) offer strategies will be discontinued by October 2024.

Google Ads offers several solutions:

• Target ROAS (tROAS) for hotel campaigns: Set specific revenue goals and let Google optimise bids for conversions within your budget.
• Performance Max for travel industry goals: Utilise automation to reach qualified travellers across various channels, driving bookings and engagement.

Commission strategies are transitioning gradually:

• No new whitelist requests for (per Stay) from February 2024..
• Both strategies will no longer be available from 30th April 2024.
• Complete discontinuation by 31st October 2024.

These changes reflect the evolution of the digital landscape and the need to adapt to the new dynamics of the tourism sector. With the advent of solutions like tROAS and Performance Max, players in the hotel industry have more advanced tools to optimise their advertising campaigns and reach a broader, qualified audience.

It is crucial for accommodation providers to stay updated on new tools and adopt innovative approaches to remain competitive in an ever-evolving market. Investing in effective advertising strategies and leveraging emerging technologies are essential steps to attract and cater to the travellers of the future. In conclusion, as commission strategies for hotel campaigns head towards sunset, Google Ads offers advanced solutions to support players in the tourism sector in achieving their marketing goals. With a combination of artificial intelligence and clearly defined objectives, it is possible to maximise campaign performance and deliver memorable travel experiences for customers worldwide.

Read the full article: https://support.google.com/google-ads/answer/14556671?sjid=5938566354667936026-EU

- Ads Maiora